For World AIDS Day, December 1, MAC Cosmetics donated $4 million and kicked-off volunteer events in the US as part of the brand’s 14th annual World AIDS Day Global Volunteer Initiative. 

 

Every year, MAC makeup artists and employees volunteer with local HIV/AIDS organizations as a show of commitment to creating an AIDS-free generation, one lipstick at a time. MAC sold its Viva Glam lipsticks and donated 100% of the selling price to organizations around the world who are making an impact in their local communities in the fight against AIDS. Viva Glam launched by Frank Toskan and the late Frank Angelo— the brand’s original founders— at the peak of the AIDS epidemic in 1994, with the goal of donating the proceeds from each lipstick to organizations serving people affected by the chronic immune system disease. 

 

To date, MAC has raised over a half-billion dollars and funded 1,800 organizations that support the health and rights of people around the world.

 

The brand sold three special-edition Lipsticks in Keith Haring’s signature primary-color palette in Red Haring, St. Marks Yellow and Canal Blue. The shades can be mixed to create a variety of lip shades from turquoise to lime green, deep purple and orange.

 

This year, MAC employees in the US volunteered at God’s Love We Deliver, a longstanding Viva Glam grantee. The nonprofit cooks and delivers meals to recipients took sick to cook for themselves.