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Lubrizol Launches Metaverse for Beauty Product Innovators

Immersive experience celebrates the evolution of Argireline peptide.

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By: Christine Esposito

Managing Editor

Lubrizol Life Science (LLS) has created Argireline peptide verse—an immersive metaverse experience that the company says celebrates the evolution of Argireline peptide.

In the Argireline peptide verse, industry innovators can explore “Inside the Future of Beauty” with an interactive experience that showcases the power of Argireline peptide in a way that has never been seen before, according to LLS. Guests can create their own avatars and explore a futuristic, visually stunning environment inspired by the structure of skin. There, they can engage with informative displays while meeting, interacting and even speaking with other virtual visitors.

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