As a solution to consumers’ time-consuming and often costly quest for the “right” haircare product, Lubrizol Life Science is launching a one-step routine for soft, smooth and manageable hair. 

 

More-Than-A-Conditioning Shampoo cleans and moisturizes hair, aligns hair fibers and provides volume and frizz control while delivering long-lasting shape control and styling definition. It is uniquely formulated to perform multiple tasks exceptionally well on any hair type, from straight to curly and afro-textured, natural or chemically transformed. It gently cleanses, moisturizes, smooths and softens, leaving hair manageable and beautiful.

The multiple benefits are made possible by the synergies of three Merquat conditioning polymers. The Merquat 2003PR polymer provides excellent dry conditioning with color and thermal protection; 295PR polymer provides excellent wet conditioning and color protection; and the 3330PR polymer boosts foam and delivers thermal protection.