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Love on the Beach was created by Gabriela Chelariu of DSM-Firmenich.
March 7, 2025
By: TOM BRANNA
Chief Content Officer
It’s still Winter, but LoveShackFancy is already dreaming of warmer weather. It’s new Love on the Beach scent debuts on the Sephora app on March 20. It rolls out to the retailer’s doors and website on March 21. The eau de parfum was created by DSM-Firmenich’s Garbriela Chelariu. The scent includes top notes of salt water and bergamot; heart notes of ylang ylang, jasmine, tuberose and gardenia, and base notes of frangipani, coconut, driftwood, ambrox and sandalwood.
The fragrance, LSF’s fifth, was inspired by Founder Rebecca Hessel Cohen’s 2024 trip to St. Barth. Hessel Cohen’s creative juices are flowing. The company is expected to hit $30 million in sales this year. LSF has a diverse following, thanks to its eclectic collaborations with Sally Hansen, Stanley and others.
The company’s other EDPs are Forever in Love, Moondance, Boheme and Endless Dreams.
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