New Products

L’Oréal Professionnel’s New Haircare Range Maintains Color Vibrancy for 100 Days

Vitamino Color Spectrum is formulated with ferulic and citric acids to combat color fade over time.

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By: Lianna Albrizio

Associate Editor

The best part of hair processing is that first day of vibrant color.

To help hair colorists maintain that vivid color in their clients for up to 100 days, L’Oréal Professionnel developed a new haircare range aimed to do just that.

Designed by global color professionals, the Vitamino Color Spectrum range is formulated with ferulic acid and citric acid 2.5% to effectively combat color fade over time while maximizing hair shine and strength. Vitamino Color Spectrum locks in all five dimensions of the color spectrum: shine, saturation, contract, tone and brightness.

“As a color specialist, it’s important to have the highest-quality products to maintain color vibrancy, and that work on different types of colored hair,” said L’Oréal Professionnel Ambassador Sabrina Bias.

The Collection

Vitamino Color Spectrum Shampoo, $46 at Sephora & Amazon, is a sulfate-free shampoo that gently cleanses and maintains color vibrancy, leaving hair instantly nourished, stronger and full of vibrant shine.

Vitamino Color Spectrum Deep Conditioner, $46, at Sephora & Amazon is a deep conditioner that provides hydration while maintaining color vibrancy and nourishing hair.

Vitamino Color Spectrum Mask, $50, at Sephora & Amazon is a creamy rinse-off mask, specifically designed for thicker hair types, that maintains color vibrancy while providing intense nourishment that doesn’t weigh hair down.

Vitamino Color Spectrum Glass Shine Serum, $36, at Sephora & Amazon is a heat-activated serum that leaves hair with a smooth, “glass-like” shine while instantly protecting from frizz and humidity for up to 10 washes. Provides 450°F heat protection.

Vitamino Color Spectrum Blue Shampoo, $37, at Amazon is an anti-brassiness shampoo that gently cleanses while neutralizing unwanted, warm tones in brunettes.

Vitamino Color Spectrum Purple Shampoo, $37 at Amazon, is an anti-brassiness shampoo that gently cleanses while neutralizing unwanted, warm tones in blondes and lightened hair.

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