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As presenting sponsor of the Green Room, the brand will offer on-site makeup touch-ups for guests.
April 30, 2026
By: Lianna Albrizio
Associate Editor
The Kentucky Derby has become more than a well-to-do spectacle of lightning-fast horses.
With distinguished regulars like the late Anna Nicole Smith and her daughter, Dannielynn Birkhead, Princess Beatrice, and Martha Stewart, the annual event has become just as much about fashion and makeup looks.
L’Oréal Paris is making history as Churchill Downs’ inaugural beauty partner for the 152nd Kentucky Derby on May 2. As presenting sponsor of the Green Room, the Happi International Top 30 Company will offer on-site makeup touch-ups for guests in the space and certain dining locations, as well as complimentary samples at their activation in the Paddock Plaza to help attendees look and feel like their famous slogan: “Worth it.”
L’Oréal will also be the presenting partner of the “Style under the Spires” fashion contest, where the winners will receive L’Oreal Paris prizes and tickets to next year’s races.
“From the moment Derby Week guests walk through our gates, to the time they leave after the final race, we want to ensure memorable, interactive experiences at every touchpoint,” said Casey Ramage, senior marketing and partnerships consultant for Churchill Downs Racetrack. “This year’s stable of partners allows us to connect with fans in ways that align with their evolving interests, while staying true to the spirit and living tradition of the Kentucky Derby.”
The 152nd Kentucky Derby presented by Woodford Reserve will take place on Saturday, May 2 on NBC and Peacock.
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