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Formulated with a bio-synthetic collagen peptide, the four-step system is clinically tested to deliver up to 72 hours of lift.
May 15, 2026
By: Melissa Meisel
The latest haircare creation from L’Oréal Paris is its newest launch—The Elvive Collagen Peptide + Lifter Collection.
L’Oreal Paris Elvive Collagen Peptide + Lifter expands on hair “skinification” with a volumizing routine designed to deliver “long-lasting lift without buildup or weigh-down,” said the Happi International Top 30 brand.
Formulated with a bio-synthetic collagen peptide, the four-step system is clinically tested to deliver up to 72 hours of lift, creating that effortless “big hair day” from root to tip.
Products include:
· Volumizing Shampoo: A cleansing, clear formula that removes impurities while boosting body at the roots.
· Volumizing Conditioner: A “web-like” formula that wraps the hair fiber to maximize volume while delivering hydration.
· Big Lift Volumizing Mousse: An “extra-strong” hold mousse that lifts at the root and amplifies body with “zero crunch.”
· Big Fresh Volumizing Dry Shampoo: Featuring a tri-dispenser spray, this formula refreshes hair while reviving volume for up to 48 hours, said the company.
The line is available exclusively at Walmart.com
For shade matching, virtual try-ons and personalized routines tailored to individual needs, check out L’Oreal Paris’ AI-powered virtual beauty assistant, Beauty Genius.
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