L’Oréal Acquires Dr.G Skincare

 L’Oréal Groupe will acquire Gowoonsesang Cosmetics Co, Ltd, from Swiss retail group Migros. The acquisition includes Dr.G, the Korean skincare brand founded by dermatologist Dr. Gun Young Ahn MD, PhD in 2003 and headquartered in Seoul. Dr.G will become part of L’Oréal Groupe’s Consumer Products Division (CPD), positioned to meet the rising demand for K-Beauty and scientifically developed, effective yet affordable skincare solutions.

A purchase price was not disclosed.

For over 10 years, Dr.G has been one of South Korea’s leading skincare brands with a growing pan-Asian presence and global growth potential, according to L’Oréal. Its product portfolio includes ingredient-led skincare with targeted product lines such as the best-selling R.E.D Blemish Clear Soothing Cream. With a diversified omni-channel sales mix across the most prominent online and offline retailers in South Korea, Dr.G consistently ranks among the top three mass market and dermocosmetic skincare brands in the country, according to Kantar Korea.

“We are delighted to welcome Dr.G into the L’Oréal Groupe family. Created by a dermatologist and offering high-performing solutions suitable for even the most sensitive skins, Dr.G perfectly complements our existing skincare portfolio,” said Alexis Perakis-Valat, global president of L’Oréal’s Consumer Products Division. “We have been following the brand and its success for many years and we look forward to accelerating its growth in South Korea and the rest of the world, staying true to our mission to democratize and ‘premiumize’ beauty by bringing the best of Korean skincare to consumers everywhere.”

“We are thrilled that Gowoonsesang Cosmetics is joining L’Oréal,” said Ahn. “Our mission has always been to provide healthy and radiant skin through advanced research. We believe that becoming part of L’Oréal will serve as a significant turning point in the global realization of our mission.”

This is the second Korean brand acquisition for L’Oréal. The world’s largest beauty company in the world already owns 3CE.

“Dr.G is a well-known brand founded by a Korean dermatologist, rooted in his vision that everyone deserves healthy skin,” said Samuel du Retail, president of L’Oréal Korea. “Having Dr.G brand and Gowoonsesang talented teams with us will further strengthen L’Oréal engagement with the Korean beauty ecosystem and allow us to expand the reach of K-Beauty globally.”

The transaction is expected to be completed in the next few months after regulatory approvals and other customary conditions.