Lisa Sequino Appointed President, Makeup Brand Cluster, The Estée Lauder Companies

The Estée Lauder Companies Inc. has appointed Lisa Sequino as the new president, makeup brand cluster.

In her new role, she will be responsible for leading the strategic direction and global growth of makeup, and overseeing the company’s portfolio of makeup brands, including MAC, Bobbi Brown, Too Faced, Smashbox and GlamGlow. Sequino will report to Jane Hertzmark Hudis, executive vice president, chief brand officer and will be effective in the role as of June 9, 2025.

“We are thrilled to welcome Lisa as the new leader of our makeup cluster,” said Hudis. “She is a powerful leader with a strong record of driving brand and business results. Her unique combination of strategic and conceptual thinking, entrepreneurial mindset and operational excellence makes her exceptionally well-suited to fast track our makeup cluster into its next phase of growth. Under Lisa’s leadership, we are focused on winning with today’s makeup consumer across generations, geographies and channels.”

Tenures as JLo Beauty and Supergoop!

With more than two decades of experience in the beauty industry, Sequino returns to The Estée Lauder Companies with institutional knowledge and proven success as a CEO. Officials say her appointment reflects the company’s continued investment in strengthening its makeup category and unlocking long-term opportunity.

With almost 10 years’ experience at The Estée Lauder Companies in senior roles across both global and North America businesses, Sequino’s familiarity with the company and its brands will enable her to quickly accelerate momentum across the makeup brand cluster. She previously served as senior vice president and general manager of Estée Lauder – North America, where she led the go-to-market strategy and execution for the company’s flagship brand in its home region. She later advanced to senior vice president, brands – North America, where she oversaw a multi-brand portfolio across skincare, makeup, and fragrance, and was responsible for optimizing brand synergies and accelerating execution across categories and channels in the region.

Following her tenure at ELC, Sequino served as CEO of JLo Beauty, and most recently, was CEO of Supergoop! where she fostered an indie and digital-first mindset to expand its global footprint. Under her leadership, Supergoop! captured emerging trends to launch innovative products for the brand – including tinted moisturizers, lip balms and setting powders.

“I’m excited to return to The Estée Lauder Companies to help drive the next chapter of growth in the makeup category,” said Sequino. “There’s tremendous opportunity to reach new makeup consumers globally by accelerating innovation and trends, fast-tracking consumer acquisition across channels, driving digital and social media and assuring local relevance to win with today’s makeup consumer.”