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As masks come off, lip color takes off, says NPD.
May 6, 2022
By: TOM BRANNA
Chief Content Officer
Lipstick sales in prestige channels jumped 48% for the first quarter of 2022, according to The NPD Group. Q1 sales exceeded $222 million, and lip makeup is the fastest-growing segment within the color cosmetics category, according to NPD. What's more, with consumers' confidence in their personal finances falling to an all-time low in March, lipstick sales are expected to put a smile on the faces of beauty executives and their retail partners. After all, cosmetic sales rise during economic decline. Estée Lauder Companies' Chairman Emeritus Leonard A. Lauder called the phenomen, The Lipstick Effect. That is, when times get tough, women seek little, affordable luxuries such as a new lipstick.
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