Joel Rampoldt, CEO of Lidl US, will deliver the keynote address at PLMA’s 2025 Private Label Trade Show, Nov. 16-18 in Chicago.

Rampoldt will speak at the 8 am keynote breakfast on Monday, Nov. 17, at the Hyatt Regency O’Hare, which is adjacent to the Donald E. Stephens Convention Center, site of PLMA’s 2025 Private Label Trade Show.

Themed “Store Brands Marketplace,” the Show will feature more than 35,000 food and nonfood products, 3,100 booths and 2,000 exhibitors representing 65 countries.

A business leader with a track record in large-scale retail transformations, Rampoldt has widely recognized expertise in building teams and helping them tackle complex problems in customer offer, marketing, supply chain and financial management.

“I’m honored to get the chance to speak to our suppliers at this year’s PLMA Trade Show,” said Rampoldt. “Here at Lidl US, we value our relationships with our suppliers tremendously and we’re excited to grow with our suppliers as we expand in the US.”

Rampoldt joined Lidl US as CEO in 2023. Prior to this, he was a partner and managing director at AlixPartners, where he specialized in improving sales and profitability for retail clients through strategies focused on pricing, promotions, and operational efficiency.

Lidl, parent of Lidl US, operates more than 12,000 stores in 31 countries, employing more than 350,000 employees globally. It is part of the Schwarz Group, reportedly the world’s third-largest retailer. The supermarket chain is known for its focus on private label, easy-to-shop layout and curated product selection that emphasizes essentials and popular items which contribute to budget-friendly, efficient shopping.

Lidl US, established in 2015, is headquartered in Arlington, VA., and operates over 190 stores on the East Coast. About 80% of its award-winning products are private label, all of which undergo rigorous taste, quality and sensory testing.

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