Marketing News

Lea Michele Fights ‘Sick of Missing Out’ in Lysol’s Back-To-School Campaign

Award-winning actress and mother of two Lea Michele is exchanging her place on the Broadway stage for a seat in the classroom with Lysol to educate families on how to help prevent the spread of illness-causing germs.

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By: Lianna Albrizio

Associate Editor

Lysol, a Reckitt brand, is on a mission to help fight a new phenomenon, SOMO, or “Sick of Missing Out,” through germ education and prevention.

For year seven of its HERE for Healthy Schools initiative, Lysol has teamed up with award-winning actress Lea Michele to return to the classroom and teach parents how they can help protect their children from the spread of germs.

In “The Story of SOMO,” Michele shares a fictional storybook regaling of one student’s experience with SOMO and encourages parents to prepare for back-to-school season with Lysol Disinfecting Wipes and Lysol Disinfectant Spray, which kills 99.9% of viruses and bacteria on surfaces at home and in classrooms.

“As a mom, I’m aware of the simple ways we can help protect our children from the spread of germs,” Michele said. “During back-to-school shopping, it’s easy to think about the clothes and supplies, but Lysol is an important part of my routine to start the year off right – because fewer days home sick from school means more moments for them to enjoy!”

Watch the promotional video here:

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