Laura Mercier has launched the luxury beauty shopping app for Apple Vision Pro, created in partnership with immersive shopping platform and visionOS developer Obsess.

“The Laura Mercier app for Apple Vision Pro highlight’s Infinite Reality’s aim to transform flat 2D digital retail grids into immersive experiences that are engaging, dynamic and visually stunning” said Neha Singh, founder of Obsess and chief innovation officer for Infinite Reality. “Our expertise in creating highly visual, discovery-driven 3D experiences on our platform enables brands to craft more compelling customer journeys across all devices including mobile, desktop, and headsets. This interactive 3D unboxing feature highlights how brands can transform traditional e-commerce touchpoints into interactive, personalized experiences that drive both emotional connection and business results.”

Obsess was recently acquired by Infinite Reality (iR), an innovation company powering the next generation of digital media and ecommerce through extended reality (XR), artificial intelligence (AI), and other immersive technologies. Laura Mercier’s new experience allows Apple Vision Pro users to shop and explore products by category, and also features shoppable videos and interactive, ultra-high-definition 3D unboxing experiences. Inside the app, shoppers can seamlessly explore their favorite Laura Mercier products while immersed in their choice of settings, including a sophisticated New York boutique or a chic Parisian atelier.

The Content Hub inside the experience showcases high-fidelity shoppable videos optimized for Apple Vision Pro. Visitors can watch expert tutorials featuring Laura Mercier’s latest products—including the Caviar Stick Eye Shadow Shimmer, Tightline Eyeliner and Extravagant Mascara—and seamlessly purchase products directly within the app to achieve their desired radiant looks.