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By tapping into the reach of Amazon Premium Beauty, Laura Mercier says it aims to foster a vibrant beauty community where users can explore, connect and share their experiences.
February 23, 2025
By: Lianna Albrizio
Associate Editor
Laura Mercier has launched in the US Amazon Premium Beauty store, and Buy with Prime to customers shopping the brand’s direct-to-consumer site in the US.
“Our collaboration with Amazon represents a significant step toward making our products available to a wider audience in the US.,” said Erin Cast, Orveon global brand president. “We are excited to reach new customers and provide them with the tools they need to enhance their beauty routines. This aligns with our mission to celebrate individuality and artistry in beauty.”
In 1996, renowned French makeup artist Laura Mercier launched her namesake brand, founded on the belief that “what makes you unique makes you beautiful.” Today, Laura Mercier brings that vision to Amazon Premium Beauty, offering a convenient shopping experience with easy access to the brand’s high-quality cosmetics, such as the viral Translucent Loose Setting Powder and the Real Flawless Foundation, as well as skincare, and tools. The storefront will feature exclusive bundles, limited-edition products and tutorials to inspire customers to create their signature looks. Interactive questionnaires help customers discover their perfect products.
Customers can shop at amazon.com/lauramercier and experience the benefits of Buy with Prime at lauramercier.com.
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