Laura Geller’s iconic Baked Gelato Swirl Illuminator in Gilded Honey is officially back and reimagined for women over 40.

A decade after first debuting with its signature swirl, Baked Gelato Swirl Illuminator is back with a modern twist. Still hand-finished by artisans in Italy and baked on terracotta tiles for 24 hours, the updated formula delivers the same radiant glow with added skin-loving ingredients – including Hyaluronic Acid, Vitamin E, and Vitamin C Esters – for hydration, brightness, and a soft-focus finish that flatters mature skin.  

To celebrate the relaunch, actress and longtime brand fan Debi Mazar stars in a new campaign shot in Florence, Italy, where Debi lives and all the brand’s beloved baked formulas are created. The visuals pay homage to Italian artistry, confidence, and the joy of embracing beauty at every age.

Timed perfectly with Prime Day, the relaunch arrives with a 20% off sale available exclusively on Amazon.com