Edge – one of the highest indoor/outdoor sky decks in the Western Hemisphere – has partnered with skincare brand La Roche-Posay for an immersive light installation spotlighting UV protection called “Shades,” open now through September.

“We are proud to partner with Edge on this exciting experience during peak summer season,” said Rachelle Mladjenovic, general manager at La Roche-Posay USA. “Since 2010, La Roche-Posay has proudly supported skin cancer prevention through education on sun-safe behaviors, smarter sun protection and access to free skin checks. At Edge, we’ll raise awareness for the importance of practicing sun-safe behaviors amongst tens of thousands of people.”

Rising 1,131 feet in the air and extending out 65 feet from the 100th floor of 30 Hudson Yards, Edge features what it calls a spectacular outdoor viewing area with its glass floor, angled glass walls and outdoor skyline steps from the 100th to 101st floors.

The photographable exhibit features sections of transparent color throughout the indoor and outdoor sky deck that invite guests to see New York City bathed in vivid hues. The experience reveals how changing vantage points to subtract certain wavelengths of light– colors – from the sun’s rays reveals a world saturated in entirely new hues. As the majority of the sky deck glass will remain clear, guests moving through Shades can explore how changing their perspective dramatically affects their perception of the skyline.

“Shades at Edge captures the vibrant energy of New York City in the summer,” said Francesca Merlino, chief commercial officer at Hudson Yards Experiences. “We’re thrilled to welcome visitors from across the US and around the world to experience unique, only-in-NYC moments with us at the Edge. Whether it’s your first visit to the city or an annual tradition, Shades at Edge offers a fresh, imaginative way to take in the 360 views of our iconic skyline like never before.”

‘Every Day a Sunscreen Day’

Shades at Edge will reinforce La Roche-Posay’s 2024 sunscreen campaign that aims to make every day a sunscreen day. One in five Americans will develop skin cancer by the age of 70, making early detection and daily sun protection key. La Roche-Posay is raising awareness of daily photoprotection practices as a matter of public health with their new sun campaign, Every Day Is A Sunscreen Day. The campaign reinforces the brand’s ongoing dedication to raising awareness of sun-safe behaviors to help reduce the risk of skin cancer, the most common cancer in America.

Shades was developed in partnership with the experiential designers at Makeout. Visitors will receive samples of La Roche-Posay’s Anthelios sun care products along with sun safety information. Tickets here.