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The L'Oréal-owned brand is now offering its award-winning Anthelios sunscreen products to Soho House members nationwide.
July 21, 2025
By: Lianna Albrizio
Associate Editor
La Roche-Posay, a global expert in advanced UV protection, has forged a nationwide amenity partnership with boutique member hotel franchise, Soho House, for the Anthelios sunscreen collection.
The partnership is Soho House’s first major sun care partnership for the US region since 2021.“Sun protection is central to La Roche-Posay’s brand mission,” said Rachelle Mladjenovic, general manager, La Roche-Posay US. “Although skin cancer is largely preventable, it still affects millions annually. Through this partnership with Soho House, we broaden our commitment to sun safety by providing members with easy access to our dermatologist-recommended sun care products, furthering our shared dedication to well-being.”
Soho House members and guests will discover board-certified dermatologist-approved sun care with the La Roche-Posay Anthelios Ultra-Light Fluid Facial Sunscreen SPF 60. This will be included in all in-room product amenity packages; the La Roche-Posay Anthelios Melt-In-Milk Face & Body Sunscreen SPF 60 to be offered poolside at Soho House locations across the country.
Since 2010, La Roche-Posay has made its mission to educate on the importance of sun safety and make “Every Day A Sunscreen Day,” promoting proper sunscreen application for daily use on all skin tones and textures. Brand officials say its goal is to introduce its premiere Anthelios SPF collection to the Soho House community, in time for the peak summer season, and foster new relationships to increase awareness around its ongoing sun protection cause.
La Roche-Posay will host member events throughout the summer at various Soho House locations for guests to try the Anthelios sunscreen products and see firsthand the brand’s commitment to daily UV protection. La Roche-Posay will also be offering complimentary skin cancer screenings onsite with board-certified dermatologists during events and distributing free product samples for guests to take home the latest Anthelios sunscreen launches as part of the brand’s ongoing mission to promote sun safety.
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