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K2o by Sprinter is formulated with electrolytes, hyaluronic acid and collagen peptides to improve skin elasticity.
April 14, 2026
By: Lianna Albrizio
Associate Editor
Sprinter, the vodka soda founded by entrepreneur Kylie Jenner, is pouring into functional hydration and beauty.
k2o by Sprinter debuts with Advanced Skin Hydration Mix— on-the-go drink sticks formulated with electrolytes, hyaluronic acid, and Verisol Bioactive Collagen peptides to improve skin elasticity and reduce eye wrinkles in four weeks. What’s more, skin hydration is increased in eight weeks. K2o is available in summer-centric flavors Strawberry Lychee, Peach, Watermelon Lime, and a Variety Pack.
“Beauty has always been at the center of everything I do and creating k2o by Sprinter feels like the natural next step”, said Jenner. “It’s all about that glow that starts from within — whether you’re getting ready for a night out or taking a moment to reset the next day, k2o fits right into your routine.”
Jay Hunter will lead Sprinter as CEO and oversee the expansion into this new category. He brings deep consumer insight to the company through strategic leadership, omnichannel marketing and data-driven growth.
“This marks the beginning of a new era of beauty-led hydration,” said Hunter. “Having spent years immersed in CPG brands and the evolving wellness industry, it’s clear that today’s consumer is looking for solutions that are both functional and emotionally resonant. k2o was built to elevate an everyday essential into a ritual—one that supports beauty from the inside out. Launching this new category with Kylie is just the start, and we’re proud to help shape what modern hydration looks and feels like.”
The expansion is led by Night, the management company and venture studio behind Feastables with MrBeast and Tone with AMP. k2o is the newest brand to be launched with Night’s venture studio, which has built 15 companies with the world’s most influential talent and operators. The company is also backed by House Capital and K5 Global, the firm behind 818 Tequila and Khloud Foods.
Retailing for $39.99 for 20 count pouches, k2o by Sprinter is available nationwide on drinksprinter.com, TikTok Shop and will be available internationally in 180 countries on iHerb on April 16 with an Amazon launch this summer.
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