KVD Beauty Teams With Content Creator Mikayla Nogueira for New Campaign

KVD Beauty, an industry leader in pigmented color cosmetics, has unveiled its new campaign featuring makeup artist and content creator Mikayla Nogueira along with the four winners of its viral social media contest. 

 

Generating more than 900 TikTok submissions and more than 14 million views under the hashtag #KVDFtheRules, the first-of-its-kind contest resulted in a social media “blitz” across all platforms. The campaign celebrates the duality of beauty and spotlights how KVD Beauty gives fans the tools to express all parts of their identity through makeup artistry.

 

Highlighting a selection of the brand's latest and greatest products – including their Dazzle Long-Wear Eyeshadow Sticks, Good Apple Lightweight Full-Coverage Concealer, Tattoo Pencil Liner and Everlasting Hyperlight Liquid Lipstick – the campaign continues to encourage consumers around the globe to get in on the rule-breaking fun with KVD Beauty.

Known and loved for her authentic, trend-driving, high-impact makeup content consistently shared with her 15 million TikTok followers, Nogueira has been a leader in the beauty landscape for years. Throughout her digital ascension, Nogueira has been outspoken about her love of KVD Beauty, even helping to catapult its Good Apple Skin-Perfecting Foundation Balm into an unmatched orbit of virality following the product launch in 2021.

 

The recent contest engaged fans and followers providing four lucky winners with the opportunity to fly to New York City on an all-expenses-paid trip that included an KVD Beauty shopping spree at Ulta Beauty.

Nogueira's vision for this partnership was driven by her desire to use her platform to uplift, inspire, and give back to aspiring content creators in her community. Selecting the winners was challenging, Nogueira said, given an “unmatched” level of talent across the entries. Throughout the weekend in New York City, Nogueira offered mentorship to the winners, encouraging them to stay true to themselves and remaining open and vulnerable when creating content.

 

Nogueira served as both the star and creative director of the campaign shoot. 

 

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