While a good night’s sleep helps keep skin looking healthy, Estée Lauder understands that’s not always feasible for busy women like actress Kristen Bell. As the face of the brand’s new campaign for its Advanced Night Repair Serum, Estée Lauder is introducing a first-of-its-kind claim that the serum visibly repairs the skin of those with consistently poor sleep – or less than 6.5 hours a night – in three nights.

The campaign also offers an eye-opening perspective on dupe culture. It contends that because sleep is a luxury in itself and something that bolsters the efficacy of its Advanced Night Repair Serum, the hero product is thus “undupable.”

Beauty Sleep Dupe

In the new campaign, Kristen Bell discovers Estée Lauder’s beauty sleep dupe, Advanced Night Repair Serum, and finds herself stuck in a “Groundhog Day” loop over three days where she cannot wake up in a reality other than one with visibly smooth skin. After daily application of the serum, her skin “radiates” like she received a full eight hours of sleep over the span of three days, said the company in a media statement.

Not one to keep beauty secrets, Bell “dupes it forward” by sharing her secret on how she achieved the look of a full night’s sleep with the world.

The Beauty Sleep Dupe campaign launches on the heels of the brand’s announcement of Dr. Matthew Walker as Estée Lauder’s first Global Sleep Science Advisor. The campaign will be across digital, social and retail platforms.