Korean Anti-Aging Brand Purepeak Chosen By European Pharmacies

Global trip-leisure beauty brand Purepeak has officially entered pharmacies in Paris, as well as Europe’s largest online pharmacy platform, Redcare Pharmacy.

As pharmacies across Europe are regarded as trusted points of access where consumers select cosmetics based on efficacy and credibility, this milestone underscores Purepeak’s recognition as a K-Beauty brand with proven anti-aging expertise, officials say.

Beauty Solid Line

Purepeak’s signature “Beauty Solid Line” features concentrated, plant-derived ingredients in a solid stick formula that delivers hydration, nourishment and anti-aging benefits in one. Infused with botanical extracts for deep skin nutrition and UV-blocking ingredients to protect against photoaging, the line goes beyond basic sun protection—positioning itself as part of a comprehensive anti-aging routine, officials said. The innovative approach aligns with the growing skinimalism trend, resonating strongly with European consumers seeking simplified yet effective skincare.

In-line with the global clean beauty movement, Purepeak excludes ingredients such as octinoxate, oxybenzone and PEG – presenting a sustainable skincare solution that prioritizes both skin health and environmental responsibility. The brand incorporates eco-friendly plastics in selected packaging, applies zero-waste technology to minimize its footprint and develops reef-safe sun sticks to protect marine ecosystems. Additionally, the line has earned the V-Label Vegan certification in Italy, ensuring it meets European consumers’ trusted clean beauty standards.

Purepeak products are accessible via the official global online store at global.purepeak.co.kr.