Marketing News

KimChiChicBeauty Celebrates Ulta Expansion

Cosmetics brand hosted event at Museum of Ice Cream in New York City.

Drag icon Kim Chi and her brand KimChiChic Beauty hosted an exclusive cocktail hour and immersive event at the Museum of Ice Cream in SoHo on Nov. 18 to celebrate the brand’s launch at Ulta.com.

The vibrant, candy-colored space served as the backdrop for an evening of celebration, creativity and community.

VIP guests enjoyed a champagne toast, sneak peak at exclusive launches and more. Interactive installations encouraged guests to play, swatch and indulge.

To shop the KimChiChic Beauty collection, visit Ulta.com

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