Kenvue To Transform Digital Operations

Kenvue Inc., maker of Neutrogena and Listerine, has forged a five-year collaboration with Microsoft, aiming to establish a strong foundation for transforming digital operations through advanced Artificial Intelligence (AI) technologies.

These technologies include machine-enabled collaboration, predictive analytics, smart agents, digital twins and generative AI. By advancing predictive and AI-assisted capabilities, Kenvue aims to set new standards for innovation across commercial, operations and technology practices ultimately delivering enhanced consumer experiences, increased productivity and sustained growth.

Over the next five years, Kenvue will scale its use of Microsoft Azure to capitalize on its wide range of services including data analytics and AI. The integration of Azure services will enhance predictive capabilities and human-machine collaboration. In addition, Kenvue aims to drive innovation, refine go-to-market strategies, enhance customer experiences and optimize commercial operations to put the power of everyday care into the hands of consumers around the world.

“Harnessing the power of data and AI at Kenvue equips our teams to accelerate product development, optimize decisions and create seamless, personalized consumer experiences, all while keeping consumers’ privacy and trust at the forefront,” said Bernardo Tavares, chief technology and data officer at Kenvue. “By transforming our digital operations, we expect to create predictive business solutions and win more consumers every day.”

Harnessing Real-Time Algorithmic Capabilities

Harnessing real-time algorithmic capabilities and AI / generative AI-powered solutions, Kenvue’s move to Azure will allow Kenvue to: accelerate product development, enhance formulations and optimize clinical research data helping ensure consumers have access to the most advanced health solutions; advance data-driven go-to-market strategies, personalizing consumer experiences, tailoring product recommendations and enhancing omnichannel engagement; deepen customer collaboration and enhance retail excellence and visibility through algorithmic selling supported by advanced forecasting and intelligent automation to improve inventory management and reduce waste; and further optimize business processes, drive efficiencies in hopes of unlocking new growth opportunities and adopt new and emerging platforms.

Kenvue is currently piloting the use of systems and tools that integrate Microsoft Azure AI, Microsoft 365 Copilot and Copilot Studio, in connection with supply chain and operations, content creation as well as in various Kenvuer productivity enhancement use cases. By advancing predictive and AI-assisted capabilities, Kenvue, along with the Kenvue ecosystem of digital partners, strive to establish a new benchmark for innovation in consumer health.

Said Shelley Bransten, corporate vice president, global industry solutions at Microsoft, “This collaboration showcases the transformative potential of AI, and together, we are dedicated to building a future where predictive capabilities and human-machine collaboration serve as powerful, trusted tools to help improve consumer health and unlock breakthrough innovations.”