Keke Palmer Shows Dishwashing Is ‘Clean & Simple’ in Campaign with Seventh Generation

Seventh Generation, a leader in bio-based cleaning products, has recruited singer-actress and television host Keke Palmer to demonstrate the ease of dishwashing with the brand’s biobased dish liquid.

In a new brand campaign, entitled “Don’t Do Extra,” Palmer seamlessly incorporates the product into her daily routine of workouts and poolside lounges.

Kathleen O’Brien, CEO, Seventh Generation, said she appreciated Palmer’s honest persona, vivacious energy and good humor.

“She’s the perfect person to show consumers how you can be extra in life, without doing extra with your cleaning products,” noted O’Brien.

Seventh Generation’s dish liquid is 95% USDA Certified Biobased. The EPA Safer Choice certified formula fights tough grease, contains no dyes or artificial fragrances, and is available nationwide at retailers and online.

Watch the campaign here: