Marketing News

K-Beauty Skincare Brand Medicube Launches Nationwide at Target

The rollout includes a curated range of skincare treatments.

Known for its clinical-grade formulations and viral social media presence, Medicube is bringing its dermatologist-tested skincare solutions to all Target stores nationwide and online, said the company. 

Founded in 2016, Medicube has quickly risen to global prominence by bridging the gap between advanced dermatological science and daily skincare.

Following its viral breakout in 2023, the brand became a top-ranked performer on Amazon, Medicube was named the #1 beauty brand on Amazon Prime Day 2025 and surpassed 1 million units sold on TikTok Shop.

The rollout started with a side-cap launch in Target stores nationwide featuring two of Medicube’s hero products: the 2024 Zero Pore Pad 2.0 and the Collagen Jelly Cream. 

By April 12, Medicube will expand its in-store presence with the full assortment of 13 SKUs available across Target stores nationwide and online.

This broader offering includes a curated range of targeted treatments and daily essentials designed to support a variety of skincare concerns.

The full assortment will include:

  • Collagen Night Wrapping Mask
  • Deep Vita C Capsule Cream 
  • Kojic Acid Turmeric Night Wrapping Mask 
  • PDRN Pink Collagen Capsule Cream 
  • PDRN Pink Collagen Gel Mask 
  • PDRN Pink Niacinamide Milky Toner 
  • PDRN Pink Niacinamide Whip Cleanser 
  • PDRN Pink Peptide Eye Serum 
  • PDRN Pink Peptide Serum 
  • TXA Niacinamide 15 Serum
  • Zero Pore Clearing Capsule Cleansing Foam 
  • Alongside hero products: Zero Pore Pad 2.0 And Collagen Jelly Cream

The following products will be available online-only at http://www.target.com by the end of the month:

  • Red Succinic Peeling Pad 2024
  • PDRN Pink Collagen Toning Gel Pad
  • Kojic Acid Turmeric Niacinamide Serum
  • Kojic Acid Turmeric Resurfacing Toner
  • TXA Niacinamide Capsule Cream 

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