K-Beauty Skincare Brand Centellian24 has tapped K-pop star Taehyun of Tomorrow x Together as global ambassador.

Known for his youthful image, Taehyun represents what Centellian24 stands for: skin recovery, healthy skin and confidence, officials said. Through upcoming campaigns and collaborations, Taehyun will help share the brand’s message with fans and consumers worldwide.

“This partnership represents more than just a campaign collaboration – it marks another step in positioning Centellian24 as a leading K-pharmacy skincare brand on the global stage,” said Elly Jung, team leader, global marketing team at Centellian24.

The brand’s best-seller, Madeca Cream Time Reverse, was born from parent company Dongkook Pharmaceutical’s decades of industry authority and expertise formulating with centella asiatica. Madeca Cream Time Reverse Zero is attracting younger audiences in the US, where the brand launched on Amazon this past February.

The US Surfs the K-Beauty Wave

As the K-beauty wave in the US continues to grow, American consumers are paying closer attention to Korean beauty brands and the culture behind them. At the center of this trend is a growing interest in the skincare choices of K-pop artists. Fans don’t just follow their music; they’re curious about what they’re using to create their glow.

“Taehyun’s influence across global fan communities and younger consumers creates strong synergy with the brand’s expanding audience,” said Jung. “His image naturally aligns with Centellian24’s focus on restoring skin health and building confidence.”