John Deere Leaps Into Skincare with Every Man Jack

Men’s personal care brand Every Man Jack is putting its high-performance products to work with a collaboration with agricultural machinery manufacturer John Deere.

Built on the campaign platform “Work Dirty. Clean Easy.,” the Every Man Jack x John Deere collection reframes grooming as the reward at the end of a day well worked. Rooted in Every Man Jack’s broader “effort-first” brand philosophy, the collaboration celebrates grit, resilience and the satisfaction that comes from putting in the work, officials said.

“Our ethos is built around being every man’s biggest fan. That means celebrating the guys out there who are putting in the work and delivering an exceptional product experience that honors a day started at dawn,” said Nicklaus Hasselberg, VP of performance marketing and e-commerce. “We couldn’t think of a better partner than John Deere to bring this to life—an iconic American brand deeply woven into the fabric of our country, exemplifying the spirit of progress and hard work we strive to reward.”

The Collection

The collection spans three everyday essentials: body wash, antiperspirant deodorant and 2-in-1 shampoo and conditioner, “designed to perform as hard as the men using them,” according to the brand.
Two exclusive scent profiles anchor the line, each inspired by the environments where work happens:

Iron Horizon is billed a crisp cypress, warm amber and smooth, worn leather. Like sun-warmed steel in an open field, Iron Horizon evokes the grounded, hardworking energy of the outdoors.

Steelwater Springs comprises a salt, fresh air and earthy sage aimed at capturing the rush of a “cool stream and the clarity of open landscapes,” per marketers.

Each formula retails for $8.48 each and is designed to deliver high-performance results using naturally derived ingredients.

Collectible Look

The packaging draws from John Deere’s signature green and yellow color palette, creating what officials call a “bold, collectible” look that bridges heritage craftsmanship with modern grooming. Design details are inspired by the brand’s legendary equipment, incorporating hardware elements that nod to construction and agricultural machinery, bringing the spirit of the field to the everyday routine.

“This collaboration reflects our shared respect for the people who put in the work every day,” said Lauren Willis, global director of brand management at John Deere. “Together with Every Man Jack, we’re delivering straightforward, high-quality products that fit real routines– helping people reset after a long day and get ready for the next one.”

A campaign video will launch alongside the collection, airing across Walmart Connect’s off-site connected TV inventory, Paramount+, Peacock+, ESPN, Meta and YouTube.

The Every Man Jack x John Deere collection is available on Walmart.com and in Walmart stores.

Read more on the men’s grooming market here.