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Geller says research revealed its customers were fans of the iconic TV game and co-host Vanna White, who marks her first beauty campaign.
October 9, 2023
By: Christine Esposito
Managing Editor
Laura Geller Beauty has rolled out a limited-edition makeup capsule collection in collaboration with Wheel of Fortune and co-host Vanna White. The Laura Geller Beauty x Wheel of Fortune Collection can be purchased on laurageller.com for a limited time only. White stars as the face of the exclusive makeup collection. Creator Geller said she drew inspiration from the game show, its iconic elements including the vibrant wheel, the million-dollar wedge, and the puzzleboard. The line includes Spackle Skin Perfecting Primer: Million Bucks; Face The Wheel Blush Palette; Prizewinning Eyeshadow Palette; Dual-Ended Blush + Eyeshadow Precision Brush; Modern Classic Cream Lipstick: Big Money Red; and Kajal Longwear Eyeliner: Glitz & Glam. To celebrate the launch, Laura Geller Beauty has released a short film that showcases Vanna White on the set of Wheel of Fortune, where she shares how this one-of-a-kind collection brings the magic of makeup to life for all to enjoy. Looking to join the conversation around celebrating beauty after 40, Vanna speaks to her decision to collaborate with Laura Geller Beauty for her first-ever beauty campaign. “We were so excited to team up with Wheel of Fortune and Vanna to bring this collection to life,” adds Geller. “We did customer research, and it came up that our customers were fans of the show—so it made sense that their viewers might like our makeup! We are constantly listening to our customers and looking to provide them with products that make beauty fun. This exclusive collaboration with Wheel of Fortune accomplishes exactly that and more. We also loved that Vanna is a vibrant reflection of the show. She's a walking embodiment of the message that we don't disappear after 40 and in fact, are more beautiful than ever which is what Laura Geller Beauty is all about.” “Laura Geller was the obvious choice to collaborate with on our first foray in the world of cosmetics,” said Sally Umsted, VP consumer products and licensing for Sony Pictures Television. “Their team has been incredibly creative and thoughtful in incorporating Wheel of Fortune's beloved game elements into the design of their new line and we're sure consumers will love using these products when they debut.” “Once I tried Laura Geller's products, I was hooked,” said White in a statement. “On the show, I'm fairly made up, but in my daily life, I go for a more natural look. Laura Geller Beauty makeup is great for both. I decided to work with Laura Geller for my first-ever beauty campaign because I love how the brand celebrates women over 40 and makes products that look great on all skin types. I'm really looking forward to sharing this line with our fans!” Check out a clip of the campaign below:
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