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Ingestible Beauty Brand Clöud Café Continues Retail Expansion

Flavored powders from strawberry matcha to vanilla latte are formulated with skincare ingredients from marine collagen to hyaluronic acid.

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By: Lianna Albrizio

Associate Editor

Ingestible beauty continues to tickle the tastebuds of beauty consumers. And brands like K-beauty Clöud Café are cashing in.

On the heels of its Ulta Beauty rollout, Clöud Café is continuing its US retail expansion into Target. While K-beauty continues to capture the fancy of US beauty consumers, they’re equally taken by its array of deliciously flavored ingestible beauty options that are supplementing their topical skincare regimens.
Clöud Café says it’s elevating these routines by harnessing the “full scope” of K-Beauty principles to yield an inner and outer glow. Powdered beverages are made in Korea with specialty-grade ingredients including marine collagen, hyaluronic acid and multivitamin blends.

Clöud Café will Target in-store and online nationwide with flavors including Black Coffee, Strawberry Matcha Latte, Royal Milk Tea, Matcha Latte and Vanilla Latte. Churro Latte will be exclusively available at Target.

Read more on the ingestible collagen market here.

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