Many face, hair or body formulations feature a handful of key components to fuel results, but one indie brand is stripping it back and shining the spotlight on one ingredient per SKU.

Cliganic—a wellness brand known for its single-ingredient organic oils—aims to make clean beauty more accessible by offering multipurpose products starting at $9.99, it says.

And its customer base is growing. In a recently published Happi infographic, The Benchmarking Company noted that multipurpose beauty marvels are on the rise.

As part of this broader retail growth, the company expanded its availability at CVS Pharmacy, rolling out to more than 800 locations nationwide. This is alongside existing placements at Erewhon, Walmart, Grove Collaborative, Macy’s Online, Amazon and additional retailers.

Multi-Use Essentials for Skin, Hair & Body

Across select retail locations, Cliganic offers a curated lineup of its “most-loved daily essentials,” including:

• Organic jojoba oil (4 oz)
• Organic castor oil (4 oz)
• Organic argan oil (4 oz)
• Organic rosehip oil (1 oz)
• Pure non-GMO vitamin E oil (1 oz)

Each product is USDA certified organic or non-GMO (where applicable), cruelty-free and made with “ingredients people recognize” according to the brand’s clean beauty standards – with “no fillers, no fragrances and no unnecessary additives,” it says.

“With this continued retail expansion, we’re making clean beauty part of everyday routines for more clean beauty shoppers than ever before,” said Yoni Mousseiri, co-founder & CRO of Cliganic.

“Our goal is to build the modern beauty cabinet with products that are pure, effective and offered at accessible price points – whether customers shop at Erewhon, Walmart, Grove Collaborative, Amazon or other major retailers nationwide,” he added.