Indie Beauty Founder Samantha Cutler Dies

It’s What You’re Reading on Happi.com for the week ended July 12, 2025.

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By: TOM BRANNA

Chief Content Officer

Bad news travels fast. When it’s bad AND sad, it travels faster. News that Samantha Cutler died earlier this month was the most-viewed news on Happi.com last week. Cutler was the founder and CEO of Petite ‘N Pretty, a kids and tweens beauty brand.

Here are the top 10 most-viewed news items on Happi.com for the week ended July 12, 2025:

  1. Beauty Founder Samantha Cutler Dies at 42

2. Another SPF Protection Controversy

3. SPF Setting Sprays, Under Eye Correctors Top Most-Searched Makeup Products

4. Ulta Beauty Buys Space NK

5. What You’re Reading on Happi.com

6. Estée Lauder Releases New Fragrance

7. Cosrx Is Rave’s Official Skincare Partner at Paris Fashion Week

8. Shiseido Celebrates Launch of Ultimune Power Infusing Serum with NYC Pop-Up

9. Cantu’s Shampoo and Conditioner Named To Shop Today’s 2025. Beauty Awards

10. Clarins Uses First Biotech Ingredients in New Eye Cream

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