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The world's largest B2B beauty exhibition and conference is April 8-10 at the RAI.
February 12, 2025
By: TOM BRANNA
Chief Content Officer
Tulips won’t be the biggest attraction in Amsterdam this Spring. In-Cosmetics Global, the world’s largest B2B beauty conference and exhibition, is set for April 8-10 at RAI Amsterdam. The three-day event will include more than 1,000 exhibitors welcoming an estimated 12,000 visitors.
“Following a record-breaking show last year, the 2025 edition certainly promises to be an exciting one, with a stronger focus on high-level cosmetic science, technical expertise and innovation. Additionally, we will emphasize exploring the industry’s testing and regulatory processes, as this area becomes increasingly important across various regions,” explained In-Cosmetics Global Event Director Roziani Zulkifli. “As a hub for business creativity, Amsterdam will serve as a fitting backdrop for the 2025 edition. We look forward to connecting the global personal care community and uniting the industry to connect, inspire, share insights and spark new collaborations.”
New this year is the Testing & Regulation Forum in partnership with Skinobs. The forum will bring together experts to discuss the latest compliance, testing and safety updates, providing attendees with insights to navigate the ever-evolving regulatory landscape.
Attendees will learn from leading analysts, researchers, scientists, marketing experts and company founders about the latest cosmetic industry trends and consumer insights in the Marketing Trends Theater. To meet the high demand for the sessions, priority seating and visitor upgrades will be available to ensure attendees can secure their seats, beat the queues and not miss key findings.
Day One will open with Emilie Hood, beauty and consumer health consultant at Euromonitor International. His presentation, “Beauty Outlook: Innovation in Personal Care” highlights how beauty brands position their benefits and speak effectively to consumers.
Nikola Matic, vice president of chemicals and materials at Kline + Company, will present “Ingredient Trends: Navigating the Challenges of Emerging Trends.” The session will explore how ingredient suppliers adapted to cost sensitivity, supply chain disruptions, and the demand for natural and sustainable solutions. It will also address challenges like sourcing issues, imports, competition and costs, along with proven strategies to overcome them.
Day Two will feature experts discussing dermocosmetics, the science of haircare, biotechnology, fragrance and many more emerging trends. The panel session, “Dermocosmetics Debate: The Science-Driven Evolution of Skincare,” will highlight how dermatological influence and science-led innovation redefine skincare.
Denise Herich and Jennifer Stansbury, co-founders and managing partners of The Benchmarking Company, will present “Fragrance Frenzy: Scents & Emotions Consumers Crave from Your Brand,” diving into how consumers want to feel when using scented products and discuss current fragrance preferences, purchase drivers, and influencers behind trying and buying scents.
The final day of the event will feature experts from Mintel, Euromonitor, Natura Bissè, Keune Haircosmetics, Croda and more, discussing areas such as the business of beauty, digital transformation, Gen Z beauty consumers, and other emerging topics.
As the epicenter of cosmetic innovation, the Innovation Zone will display over 197 new personal care ingredients launched during the previous six months within the Functional and Active categories. All featured ingredients are eligible for the Innovation Zone Best Ingredient Award at the Awards ceremony on April 8.
The Sustainability Zone features the latest advancements in green beauty, from sustainable sourcing to eco-friendly formulations and regulatory updates. This dedicated zone will include four key areas: the forum, pavilion, display and theater, each offering valuable insights and opportunities to embrace sustainability in beauty.
Following its successful launch in 2024, the forum, curated by Dr. Barbara Olioso, CEO of The Green Chemist Consultancy, returns with an expanded two-day program covering topics such as Life Cycle Analysis (LCAs), natural silicone alternatives, sustainable packaging and methods to minimize carbon emissions. Experts from The Carbon Trust, Inabata France, the International Collaboration on Cosmetics Safety, Regenagri, Roka Furadada and more will lead the sessions. This year, the forum is on the show floor for improved accessibility.
The pavilion will connect visitors with suppliers offering solutions to enhance their sustainability operations and credentials, reduce environmental impact and explore the importance of certifications that support sustainability claims. Meanwhile, the interactive display area will showcase the latest advancements in sustainable personal care. The theater will also host presentations from industry suppliers, offering strategies to transform business structures for true sustainability.
On Day Three, the event launches the Testing & Regulation Forum, which will see experts from Skinobs, Hormeta Switzerland, Cosmeservice and Reach24H address the latest updates in compliance, efficacy testing and product safety. Specialized sessions will focus on longevity testing, anti-pollution efficacy, beauty and the law, and other key areas of interest.
This year, the program will feature 33% more seminars, offering over 120 technical seminars led by experts from Sytheon, Eastman, Vantage Personal Care, Azelis, Stephenson and many more. An additional theater has been added to accommodate the increase. The high-level sessions will provide practical insights and specifications backed by scientific data to enhance product development strategies.
Led by award-winning cosmetic scientist, Lorna Radford, the Formulation Lab offers hands-on workshops to refine skills, experiment with innovative techniques and gain invaluable experience, in a fully equipped lab environment. Kobo Products, Inc., Azelis, Dow Silicones Belgium and Symrise will lead some of the sessions designed for formulators and R&D staff from cosmetic and contract manufacturers, private labels and indie brands.
Featuring Abich-Lifeanalytics, PhD Trials, Miravex Limited, Validated Claim Support, Sequential Skin and Zurko Research, the zone will share solutions to ensure the safety, stability and shelf-life of personal care products. It will also provide insights into the latest trends in lab equipment and measuring devices. Here, attendees can receive guidance on selecting the most appropriate testing methods and choosing the right Contract Research Organization (CRO) for their evaluation needs.
In the Fragrance Zone, attendees can explore some of the latest creations from leading fragrance houses and ingredient suppliers. The area will display new aromas, fragrance delivery systems and formulation processes, as well as explore the art and science behind fragrance creation and key fragrance trends from the global market.
The Sensory Bar will feature transformative textures and product formats from nearly 50 exhibitors, They will present their unique textual products for moisturisers, haircare, fragrances, and lipsticks, designed to surprise and delight attendees.
At the Makeup Bar, attendees can enjoy a hands-on experience testing a wide range of color cosmetics, including eyeshadows, foundations, nail varnishes,and lip lacquers.
The silent, guided tours offer expert-led insights into key trends in neurocosmetics, skin screening and femcare. Tour groups will be guided to different companies’ stands, where they can experience live demonstrations and see first-hand the latest ingredients and formulations shaping these emerging trends.
Dedicated country pavilions from the UK, France, Brazil, China and Spain, will showcase localized ingredients, providing unique insights into regional expertise and trends shaping the global beauty industry. Attendees seeking solutions from regional markets will have the opportunity to connect with suppliers from these specific countries.
Attendees can meet Kaffe Bueno, Innomost, Gaia Tech AG, Lignopure GmbH, Evolved By Nature and Lipoid, who will be showcasing how byproducts like coffee grounds and fruit can be transformed into sustainable cosmetic solutions, meeting the growing demand for eco-friendly beauty.
This year, the event introduces a Paid Premium Pass, providing exclusive access to the executive lounge, a dedicated space for visitors to take a seat, recharge, or catch up on emails, with drinks and refreshments served throughout the day.
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