IFF Introduces Sustainable Scent Delivery System for Fabric Care

IFF launched Envirocap, a sustainable scent delivery system for fabric care. The technology is fully ECHA-compliant, biodegradable and vegan-suitable. At the heart of this technology is a proprietary biopolymer that delivers long-lasting fragrance while reducing environmental impact. Envirocap not only meets the rising consumer demand for sustainability, it redefines the standard for performance and cost-efficiency, according to IFF.

“The launch of Envirocap marks a bold new chapter in fragrance encapsulation,” said Ana Paula Mendonça, president, IFF Scent. “In 2005, IFF revolutionized laundry care with scent bursts that brought joy throughout the day. Now, we’re leveraging our leading nature-based bio innovation capabilities to redefine the power of scent technology in laundry. It delivers superior sustainability and performance without compromise. With Envirocap, we aim to support our customers in innovating and bringing true differentiation through elevated sensory impact and sustainability, while delighting consumers with memorable scent experiences.” 

Envirocaps Delivers at the Moment of Truth

Envirocap’s development is rooted in IFF’s deep understanding of the consumer’s laundry care journey, according to IFF. That journey begins at the moment of purchase and continues to the emotional “moment of truth” when freshly washed clothes are experienced for the first time. Around the world, consumers are increasingly seeking sustainable choices and expect brands to take responsibility for designing products with the environment in mind, according to IFF. Envirocap answers this call. It delivers an uplifting, long-lasting scent experience that enhances freshness from wash to wear — while aligning with the growing demand for eco-friendly, high-performing and value-driven fabric care solutions, according to the company.

Olfactive Freedom for Perfumers

Envirocap gives perfumers olfactive freedom to harness the virtually limitless possibilities offered by IFF’s extensive fragrance ingredient portfolio. From sparkling citrus to joyful fruity or sensual floral notes and beyond, Envirocap works across all stages of the laundry experience — making joy with scent, one laundry cycle at a time.