Huda Beauty Enters Fragrance

Huda Kattan’s cosmetics brand, Huda Beauty, is making its foray into fine fragrance with the launch of Easy Bake Intense Eau de Parfum.

Kattan’s foray into fine fragrance isn’t new. She co-founded Kayali, where she helped create industry blockbusters. This journey, she said, shaped a deep, intuitive understanding of what makes a scent unforgettable, and that expertise guided every step of the launch.

“Fragrance is the final step of feeling fully glamorous, it’s what brings everything together and makes you feel completely irresistible and powerful,” said Kattan. “I wanted Easy Bake Fragrance to feel rich, sexy and intense. Because when it’s truly you, it’s never too much.”

No April’s Fool’s Joke

First introduced as an April Fool’s joke, the limited-edition Easy Bake fragrance quickly gained traction with fan demand. Rather than rushing to meet the hype, the brand returned to development, refining the formula into a juice that’s more elevated and long-lasting.

Inspired by the iconic Easy Bake scent, the fragrance transforms something familiar into something more indulgent and elevated. Created through over 100 iterations alongside master perfumer Hamid Merati-Kashani, Easy Bake Intense opens with wild cherry, melts into white florals, cinnamon bark and caramel milk and settles into a warm vanilla bourbon base.

Easy Bake Intense Eau de Parfum can be purchased here.