Henkel Completes Acquisition of Not Your Mother’s

Happi Top 50 Company Henkel has completed the acquisition of Not Your Mother’s (NYM), a leading hair care and styling consumer brand in North America, the announcement for which was made in March.

Officials say the combined organization unlocks opportunity to cultivate a collection of on-trend consumer brands and drive purposeful growth as part of Henkel’s iconic portfolio.

“I am truly excited to welcome “Not Your Mother’s” colleagues to our Henkel Consumer Brands team in North America!” said Phil Schaffer, corporate senior vice president, Henkel Consumer Brands, North America. “Bringing together Henkel’s pioneering spirit, global expertise, and sustainability leadership with NYM’s unique innovation approach, creativity and agility creates a powerful partnership that delivers meaningful value for Henkel, NYM and – most importantly – our consumers. Together, we will continue reimagining haircare to meet consumers’ evolving needs.”

NYM was launched in 2010 and has headquarters in Tampa, Fla. It is widely recognized for offering a broad range of shampoos, conditioners, treatments and styling products. Officials say consumer-focused innovation fueled high performance across its flagship product lines including Clean Freak, Curl Talk, Beach Babe, Plump for Joy and All Eyes on Me.