Hairitage by Mindy, the inclusive haircare brand founded by YouTuber Mindy McKnight under parent company Maesa, is introducing a new standard for clean haircare with its Next Gen Shampoos & Conditioners, launching exclusively at Walmart this month.

Designed for today’s beauty consumer, these innovative formulas combine simplicity, performance and indulgence, offering effective haircare solutions with clean fragrances.

“Haircare shouldn’t make you choose between safety, simplicity, and performance,” said McKnight. “Our Next Gen Shampoos & Conditioners were thoughtfully designed to bring clean ingredients, trusted results and a more elevated consumer experience together in a way that resonates with modern haircare needs.”

Shampoo & Conditioner Lineup

The collection features four shampoo and conditioner duos to cleanse, nourish and improve hair health for all types and textures. Each duo is infused with “clean” fragrances. These fragrances are made without 1,200 ingredients meeting the Walmart, Target and Sephora Clean Beauty Lists for all hair types.
Moisturizing Shampoo & Conditioner – Whipped Vanilla Crème gently cleanses and hydrates hair, leaving strands soft and manageable. It delivers four times more moisturization after one use and up to 75% smoother hair. The scent is soft vanilla and warm amber wrapped in sweet woods.

Strengthening Shampoo & Conditioner – Coconut Milk Pistachio fortifies hair to reduce breakage and split ends while smoothing and detangling. It reduces hair breakage by up to 70% after one use and delivers up to three times stronger hair. The fragrance features velvety coconut cream layered with warm, toasted pistachio.

Volumizing Shampoo & Conditioner – Sweet Apple Santal adds lift and fullness without weighing hair down, leaving strands volumized and soft. It delivers up to two times more volume after one use and lasts up to 72 hours. The scent is crisp, sweet apples layered with warm, creamy sandalwood.

Anti-Frizz Shampoo & Conditioner – Beachwood Sea Salt smooths hair to reduce frizz and flyaways while nourishing and detangling. It delivers up to 72 hours of frizz control after just one use and up to 3.5 times less frizz. The fragrance smells like a fresh ocean breeze balanced with soft coastal woods.
Hairitage’s Next Gen Shampoos & Conditioners will be available exclusively at Walmart, in-store and online, starting this month for $9.94 each.