Haircare brand African Pride has unveiled its latest innovation, the “Feel It Formula” line. 

 

The four-step collection offers a “sensory regimen” that caters to all hair types – chemical, relaxed, or transitioning – restoring dry, damaged hair, and treating irritated scalps.

 

The collection is formulated with a blend of ingredients: peppermint oil to promote hair growth and increase hair follicle thickness; rosemary oil, to stimulate the roots and enhance scalp circulation; and sage oil, to aid in preventing hair loss, soothes scalp irritation and restores shine.

 

“We at African Pride are excited about the launch of our newest collection, 'Feel It Formula,’” said Jazzmene Ford, marketing manager at African Pride. “It is a testament to African Pride's commitment to meeting our consumer’s needs. We understand the significance of achieving healthy hair and with our latest innovation, we're not just offering products; we're providing a strengthening regimen that not only combats damage but provides a delightful experience. I am very thrilled to present a line that everyone can experience, despite hair type.” 

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