When it comes to gift-shopping for the beauty lover this holiday season, consumers want mists to make their manes dance and balms to make their pouts sing.

This holiday season, lip balm and hair perfume are the top-growing holiday gift trends in the US per Spate’s Popularity Index. Check out which are high on consumers’ to-buy lists!

Hair Perfume

Hair perfume is growing by 29.7% compared to last month, and across platforms. On search, the trend is up +10.9%, while on TikTok, it’s up 41.6%. Google currently owns the category with 49.3% of total popularity share, generating 32,900 average monthly searches and 7.0 million average weekly views on TikTok. One of the top related queries is simply best, which suggests that consumers are still uncertain about which product ranks supreme, leaving plenty of room for brands to position themselves as the best hair perfume or differentiate based on price point, ingredients, or longevity. Top-searched brands include Gisou (9.2K monthly searches), Crown Affair (2,900), Amika (2,400), and Chanel (1,500), representing a mix of new-gen favorites and legacy names. On TikTok, the leading scent hashtags are #vanilla (361,400 weekly views) and #amber (269,500), showing a preference for warm, cozy fragrances. Top branded hashtags include #kitschhairperfume (678,000), #loccitane (136,600), and #fentybeauty (48,000), spanning affordable, French apothecary, and celebrity-driven brands.

With a Positive Consumer Sentiment score of 8.5/10 and 81.4% of views driven by paid content, analysts say brands should ensure they’re available on TikTok Shop this holiday season and allocate extra budget for boosted paid partnerships.

Lip Balm

Lip balm may not be groundbreaking, but it’s proving timeless and lucrative, analysts say. The category has grown 33.9% compared to last year, with steady increases across search (36.7% month-over-month) and TikTok (36.5% month-over-month). TikTok now leads the conversation with 47.8% popularity share, 348,200 average monthly searches, and 32.6 million average weekly views.

Analysts say lip balms hit the sweet spot between affordable and indulgent, making them ideal stocking stuffers under $25. They’ve also evolved into tiny status symbols, with tinted, glossy, or skincare-infused versions driving excitement. Top-searched brands include Summer Fridays (175,000 monthly searches), Burt’s Bees (68,700), Rhode Skin (43,700), and Laneige (40,200). The top benefit searched is tinted (70,900 monthly searches), showing how blurred the line between skincare and makeup has become. Another emerging crossover is SPF — lip balm with sunscreen receives 42,100 monthly searches, signaling an opportunity for innovation. On TikTok, the hashtag #lipbalmaddict sees 2.6 million weekly views, while #neutrogenapartner (26.6 million), #summerfridays (4.3 million), #laneige (1.7 million), and #eadem (1.1 million) dominate branded content. The related hashtag #lipgloss (3.2 million) reinforces that consumers view lip balm as both a skincare essential and a makeup enhancer. With 81% of total views coming from paid campaigns, analysts say brands looking to break through should prioritize influencer partnerships, even at the micro level, to tap into this deeply engaged audience.