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‘Get Hy with Nexxus’ features the brand’s Hy-Volume Collection.
March 23, 2025
By: Melissa Meisel
Voluminous hair is among 2025’s hottest hairstyling trends.
Nexxus wants to take beauty enthusiasts to new heights with its new Hy-Volume Collection. The brand recruited Oscar-nominated actress and multi-platinum recording artist Hailee Steinfeld to serve as the exemplar of this trendy look dominating runways.
“I’ve had a lot of fun experimenting with different lengths and styles over the years, but the one look that always makes me feel my best is a big, voluminous blowout,” said Steinfeld. “That’s why it’s been such an incredible experience teaming up Nexxus on this campaign. When I use the Hy-Volume Collection, I know I can get that bold and bouncy texture, while still keeping my hair’s natural look and feel. As someone who’s careful about the products I incorporate into my beauty routine, it’s so nice to partner with a brand that cares so deeply about hair health and prioritizes best-in-class science and technology to make it happen.”
The shampoo and conditioner leverage the brand’s new Hyaluronic Tubing Technology, wrapping every strand in plumping polymers to create gravity-defying volume that lasts up to 48 hours. Nexxus has taken inspiration from mascara’s tubing technology, which helps to lift lashes. The goal was to bring that same instant volume to the haircare space.
The brand’s Air-Lift Technology powers the Hy-Volume Cloud Foam. The new formula creates space between strands that lifts hair from root to tip for extreme volume and weightless bounce, while shielding hair from heat and humidity, said the company.
“At Nexxus, we are dedicated to pushing the boundaries of what’s possible in hair care,” said Jessica Engelhardt, head of Nexxus Hair Care, North America. “With our deep expertise in protein science, we’re constantly innovating to help people achieve their ultimate hair goals — without sacrificing hair health. For us, it’s all about the hair long game. That’s why we’re so excited to have Hailee join us in this journey, inspiring others to embrace bold, voluminous styles while keeping their hair strong, healthy and full of life.”
Watch the campaign video here:
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