As a sponsor of Eczema Awareness Month, All is joining forces with world-class gymnast Suni Lee and the National Eczema Association (NEA) to empower others living with sensitive skin to be comfortable in their own bodies and better understand the condition.

All — free of dyes and perfumes— was awarded the Seal of Acceptance from the NEA, positioning it as a “gold standard” in laundry care for the eczema community. By sharing her own journey with sensitive skin, Lee said she hopes to spread the message that skin care can start in the laundry room.

“Growing up in the gymnastics spotlight while dealing with sensitive skin made it tough to feel totally confident,” said Lee. “In sharing my experience, I want to make people feel less isolated and encourage them to find their inner power – which starts with self-compassion, self-care and, yes, even laundry care! As a user of All Free Clear laundry detergent, teaming up with the brand to inspire skin confidence is a full circle moment for me, and I look forward to bringing these conversations center stage.”

As a staunch supporter of those with skin sensitivities, All Free Clear has donated $10,000 to the National Eczema Association to continue its efforts to educate and support those managing the condition. Additionally, consumers can visit all-laundry.com to read Lee’s tips for living confidently in her skin.

Check out our coverage of the laundry category here.