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Guess Amore Napoli is inspired by the sun-drenched charm, color and warmth of Naples.
May 18, 2026
By: Lianna Albrizio
Associate Editor
Guess is turning the page to a new chapter in its Amore Story inspired by the radiant spirit of Southern Italy.
Guess Amore Napoli is a vibrant new expression inspired by the sun-drenched charm, color and warmth of Naples, according to the makers.
The juice joins the existing four scents in the Amore Collection including Portofino, Capri, Roma and Venezia and captures the lively essence of Southern Italy, where citrus groves meet seaside air.
Guess Amore Napoli opens with Italian citrus, bergamot, lemon and pink grapefruit. The heart introduces a softness with apple blossom, peach and jasmine petals, aimed to evoke the colorful markets and floral balconies that line Naples’ historic streets. As the fragrance settles, cedarwood, sundried vetiver and salted amber.
“Inspired by the vibrant energy of Napoli, I wanted to create a fragrance that captured the charm of this historic city,” said Perfumer Jérôme Epinette. “Of course, I had to open with vibrant citrus on top to immediately transport, while peach and soothing warm florals in the heart add delicacy and more color, reminiscent of Naples’ sun-drenched streets and colorful markets. I added woods and amber in the back to ground the scent in warmth and comfort, the effect of that Italian sun warming your skin.”
Inspired by Guess’ iconic G Cube pattern, Napoli has its own unique colorway accentuating the pattern. The pattern has an elegant feel heightened by the strong, dynamic and vibrant colors. Elevated details including pebble-textured vegan leather bottles; luxe gold accents and caps further excel the design.
Guess Amore Napoli retails for $39 in a 100-milliliter eau de toilette at Guess stores, guess.com and select retailers.
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