Marketing News

Guava Girl Summer on Tap with Tarte, Dunkin’ Collab

The new collection includes a lip tint, shimmer glass lip plump and lip melt mask.

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By: Lianna Albrizio

Associate Editor

The foodie trend of 2025 continues to heat up for summer.

Tarte Cosmetics, known for its Maracuja franchise, is capitalizing on the season’s favorite cool-down libation – refreshers – with a new partnership with Dunkin’ Donuts.

Inspired by Dunkin’ Refreshers, iced beverages made with B vitamins and energy from green tea in Strawberry Dragonfruit and Mango Pineapple, the collection taps into the Guava Girl Summer trend. The new fad is about embracing vibrant, tropical energy where coral meets peach and pink.

The Collection

Maracuja Juicy Lip Tint, a transfer-proof tint that gives the look of lip blushing in a click in two guava-inspired shades, Lolli & Ice Pop.

Merging the cult-favorite formulas of Tarte’s maracuja juicy franchise (one of which sells every six seconds globally, per the brand) with the energy of Dunkin’s Refreshers, the collection serves up a tall cup of the following lip products made to match with the refresher:

Maracuja Juicy Lip Tint, a transfer-proof tint that gives the look of lip blushing in a click in two guava-inspired shades, Lolli & Ice Pop;

Shimmer Glass Lip Plump in rosy mauve, a high-gloss shimmer meets plumper-looking lips with a free mini Dunkin’ cup keychain charm; and

Lip Melt Mask in Icing, a baby-pink daytime balm and overnight lip mask topped with a mini free Dunkin’ donut keychain charm.

Dunkin’ Refreshers’ new lineup includes the new Pink Spritz made with guava, orange and passion fruit for $3 for a medium cup.

Read EOS’ collaboration with Blue Moon here.

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