Grove Collaborative Holdings, Inc. is launching a new pilot with hotel management company Crescent Hotels & Resorts.

The duo are working together to develop a Beyond Plastic Stay at a number of properties across the US, meeting the needs of eco-conscious travelers who are looking to reduce the environmental impact of their business and personal travel.

Per research from the company, the average American is increasingly aware of the environmental impact of their actions and the general state of pollution, especially as it relates to plastic. According to Grove, 85% of Americans think that plastic waste pollution is a serious and concerning problem; 1 in 3 Americans say they’ve reduced how much plastic they’re using; and 83% of travelers confirm sustainable travel is important to them.

Consequently, conscientious consumers are increasingly choosing products to support sustainability journeys for themselves, their families and their homes and want to continue those planet-friendly habits on the road. However, the nature of tourism operations, the scale needed for high turnover rooms and general consumer expectations and behaviors around hospitality present challenges.

The Beyond Plastic Stay

The Beyond Plastic Stay partnership between Grove and hotel management company Crescent Hotels & Resorts aims to educate guests about the sustainable products available today to “Go Beyond Plastic” while supporting Crescent Hotels & Resorts’ efforts to make the hospitality industry more sustainable. Guests will be able to select the “Beyond Plastic Stay” as an option when reserving a room at any of the participating properties across all booking platforms, similar to selecting a King Size or Double Queen room, starting at a $50 premium. The guest journey allows for education touchpoints to help guests learn about sustainable swaps to incorporate into their home routines.

Individual rooms have been updated at several Crescent Hotels & Resorts locations with an assortment of sustainable products to reduce the environmental impact of an individual’s hotel stay. This includes:

Back of House – cleaning products from Grove Co., For Good and Seventh Generation to make turning over the room and preparing for guests more sustainable, prioritizing refill systems for cleaning and opting out of single-use plastic items;

In-Room – personal care and home products from Grove Co., Alpine Provisions and Plant Therapy to minimize the impact of guest’s individual stays, prioritizing refill systems, bamboo paper and more sustainable packaging materials; and

Sundry – additional personal care items from Grove Co., Spinster Sisters, The Humble Co. and Kitsch for purchase should guests forget any essentials during their travels.

By using refill systems and products that opt for more sustainable packaging materials than single-use plastic, each guest that opts into the Beyond Plastic Stay saves approximately 50 standard sized water bottles worth of single-use plastic, according to the company.

Participating include Grand Bay Hotel San Francisco; The Ven at Embassy Row in Washington, DC; Tapatio Springs Hill Country Resort, outside of San Antonio, TX; The Inverness Denver, a Hilton Golf & Spa Resort in Denver, CO; and Hotel Vance in Portland, OR.

As the pilot advances, Crescent Hotels & Resorts will look to onboard additional managed properties to the program.

To explore the products featured in the Beyond Plastic Stay, go here.