Göt2b’s ‘Non-Stop Store’ Mobile Activation Stops In New York and Florida

Henkel‘s hairstyling brand Göt2b is bringing a mobile experience designed for real-time discovery to Florida and Manhattan.

Non-Stop Store, the brand’s first mobile beauty discovery experience, will celebrate the portability of the Göt2b Glued Wax Stick in Miami and New York City.

A New Chapter of Experiential Retail

Building on the momentum of last year’s immersive Curl House consumer activation in NYC, the Non-Stop Store introduces a new chapter of experiential retail. Rather than waiting in line, consumers are tasked with locating the store as it travels throughout the city, rewarding those who succeed with a complimentary product.

To bring the Non-Stop Store to life, Göt2b once again partnered with Fabrication Partner, The Experiential Group.

Inspired by the product, officials brought The Non-Stop Store vision to life by wrapping a 24-foot glass truck in an eye-catching creative and selected a route that would create high-visibility and high-impact during major national events, from Formula 1 Miami to the Met Gala in NYC.

‘Beauty Built for Life on the Move’

The Non-Stop Store will kick-off its route and pop up in two key cities:
Thursday, April 30 in Miami at Wynwood Walls and Sunday, May 4 in New York City at Union Square.

The Non-Stop Store will hit the streets and tour the city, reinforcing the activation’s central concept: beauty built for life on the move. Designed to capture attention both on the street and across social media, the visually striking vehicle features Göt2b’s signature bold yellow branding and immersive product displays, turning the city into a moving stage for self-expression. Organizers say the experience reflects a growing consumer desire for convenience, flexibility and instant beauty solutions that support fast-paced lifestyles.

“The Non-Stop Store reflects Göt2b’s commitment to empowering self-expression in ways that feel authentic and relevant to how consumers live today,” said Linda Lin, head of consumer hair at Henkel Consumer Brands North America. “We know our community is always on the move, and the Göt2b glued wax stick is designed to deliver high-performance styling wherever the day takes you. This activation brings that promise to life in a bold and unexpected way.”