Company News, New Products

Goop Beauty Expands into Facial Color Cosmetics

Colorblur Glow Balm for face brightens cheeks, lips, brows and more with skincare benefits.

The latest personal care creation at Goop is Goop Beauty makeup.

A first for the brand, the Colorblur Glow is billed as a “creamy, moisturizing balm that delivers an effortless, translucent pop of color that works anywhere that the sun might hit your face—cheeks, lips, brow bones, temple, and beyond,” per the company.
 
Goop Colorblur Glow Balm is available now in five shades.

Insight from GP

Founder Gwyneth Paltrow commented in a media statement: “I don’t really wear makeup unless I’m dressing up for something, but this is something in between. It’s this nourishing sheer cream color that leaves your skin looking like you just came in from a run or a dip in the ocean.”

For more makeup news, look here.
 
 

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