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Global Packaging Alliance Holds Annual Meeting in Hong Kong
July 7, 2011
By: TOM BRANNA
Chief Content Officer
Global Packaging Alliance Holds Annual Meeting in Hong Kong The Global Packaging Alliance (GPA) recently held its annual meeting in Hong Kong, providing an ideal forum for its members to review industry trends and the latest developments in packaging innovation and sustainability. The group also focused on ways to further support international brands in growth markets. GPA members discussed packaging trends in their respective markets and shared the latest developments in their packaging operations, including equipment investments, technical advancements, process improvements, new materials and operating data for benchmarking. The GPA agenda also included a review of market developments in the Middle East and India with the possibility of adding a company to the GPA’s current network in these regions. With this in mind, the next GPA annual conference is scheduled to take place in India in early 2012. In the meantime, the group will continue to focus on ways to further support international brands in emerging markets while significantly reducing time-to-market. Alpha Aromatics Introduces Cutting-Edge Diffuser Technology A new patent-pending technology called Flow Science from Alpha Aromatics is set to revolutionize reed diffusers with a ground-breaking method for diffusing fragrances into ambient air. The company has solved common product problems with Flow Science applied to slender rods (reeds), creating a totally-effective alternative to problematic reed diffusers. Rather than wicking diffuser oil from a container, the reeds actually hold the diffuser oil within themselves without any free liquid to spill—even when tilted 180°, according to Alpha Aromatics. Each Flow Science reed features micro-engineering enabling it to contain specially-formulated diffuser oil in its reservoir core. A precisely designed capillary system then carries the liquid up and out, flowing onto a secondary wicking surface. From there, the scent diffuses consistently over time without clogging, dipping, flipping or spilling. The Flow Science reeds are available in any length and diameter.
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