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The World Federation of Direct Selling Associations releases new data.
December 17, 2025
By: Christine Esposito
Editor-in-Chief
According to the World Federation of Direct Selling Associations (WFDSA), direct selling tallied $164 billion in global retail sales in 2024. Global sales were essentially flat, declining by 0.05% after consecutive drops in 2022 and 2023, according to the organization’s latest research report.
Key sectors in direct selling include wellness, cosmetics and personal care, household goods and durables, according to WFDSA.
The number of independent representatives grew slightly over last year to 104.3 million. WFDSA says 72.1% of those representatives are women.Â
According to WFDSA, the top 10 markets are:
WFDSA was founded in 1978 by 12 direct selling associations.Â
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