Givaudan Active Beauty has launched Patchoul’Up, a 100% upcycled active ingredient that rebalances sebum production, eliminates dry flakes and normalizes the scalp microbiome for overall well-being. 

 

Responsibly-sourced in Indonesia, Patchoul’Up is crafted through green fractionation from distilled patchouli leaves after their use as a raw material in fragrance creation. 

 

The new eco-designed ingredient supports demand from both customers and consumers for upcycled solutions that preserve precious natural resources while delivering efficient benefits. The company’s dedicated CMI report highlights that 85% of consumers have previously experienced dry flakes, with 40% mentioning dandruff and dry flakes as their main scalp issue. 

 

Consumers are increasingly educated on this topic, with 44% of those who have experienced dry flakes attributing the cause to an unhealthy scalp microbiome. Patchoul’Up follows the beauty trend of skinification, reflecting consumer demand for products powered by an active ingredient able to treat hair and scalp issues just as they do for skin. Patchoul’Up offers a solution by acting at six synergistic levels to rebalance sebum production by 39%; smoothly reduce scalp dry flakes by 31%; normalize scalp microbiota; regulate stratum corneum desquamation; improve scalp condition in 100% of volunteers; and provide well-being benefits.

 

“We continually push the boundaries to offer new sustainable and responsibly sourced ingredients to the cosmetic industry, a 'must-have' to satisfy today's customer and consumer demands,” said Fabrice Lefevre, innovation and marketing director Active Beauty. “For us, upcycling is not just a trend but a true path to success on our journey as a sustainable business. Patchoul’Up now adds to our collection of upcycled ingredients first introduced in 2018 with the launch of the skincare ingredient Vetivyne, and Koffee’Up Grade in 2020.” 

 

Patchoul’Up is aligned with Givaudan's approach to shaping a sustainable future for all through its Sourcing4Good program. Since 2013, the Origination team has been working closely with local producers on the Island of Sulawesi (Indonesia) to develop a sustainable smallholder patchouli business, the success of which can be seen in the island's flourishing patchouli fields. 

 

Hundreds of producers and local suppliers are involved in the production of patchouli oil for perfumery, and now for scalp-care ingredients. The Givaudan Foundation is working hand in hand alongside this initiative to combat illiteracy and nurture a love of reading among local children by establishing school libraries. 

 

To learn more about our new ingredient and its marketing concept, S3D Solid’hair, exhibitors at In-Cosmetics Global in Paris can visit their booth (G80) or connect at uxbeauty.givaudan.com.