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Gisele Bündchen Heats Up Garnier in Haircare Campaign

The supermodel and new brand ambassador proves using Fructis Diamond Sleek Shine-Coat Smoothing Spray keeps her trademark tousled waves frizz-free.

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By: Lianna Albrizio

Associate Editor

Miami’s high humidity is no match for Gisele Bündchen’s golden tresses.

The legendary supermodel and new brand ambassador for Garnier “proves” that using the brand’s Fructis Diamond Sleek Shine-Coat Smoothing Spray keeps her trademark tousled waves frizz-free and healthy, according to officials.

“She embodies the very essence of our brand – a holistic, grounded approach to beauty that begins with wellness and radiates outward and is made to look good and feel good,” said Sandra Villarreal, general manager for Garnier. “Gisele’s long-standing commitment to balance, vitality, and mindful living makes her a natural partner for us. As we introduce Fructis Diamond Sleek, a formula designed to deliver lasting smoothness and high-shine performance, her modern approach to self-care brings this innovation to life in a way that feels both authentic and aspirational.”

Diamond Sleek’s “Complex” Science

Fructis Diamond Sleek Shine-Coat Smoothing Spray delivers sleek results in an easy-to-use spray format. The formula features up to 8% Vegan Keratin and Smoothing Complex nd argan oil. Activated by heat, Diamond Sleek resists humidity for a sleek, diamond-like finish—making it effective in climates like Miami’s heat and humidity, says the brand.

Garnier said scientific testing confirms up to 100 hours of frizz-free sleek, diamond-like shine, 38% light reflection, three times smoother hair and heat protection up to 450°F.

Watch the campaign here:

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