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Create clean, bright shades to soft pastels in eye makeup and powders.
May 12, 2021
By: Charlie Sternberg
Gelest Inc. has launched Ultramarine Pink and Ultramarine Violet surface treated pigments, broadening its ultramarine line and enhancing its personal care offerings. The new surface-treated ultramarine pigments create clean, bright shades to soft pastels in eye makeup and powders. The surface treatments increase durability, lower oil absorption, improve skin adhesion, enhance water repellency and facilitate dispersion processing in formulations. “We are launching the ultramarines as part of our continuing commitment to the cosmetic pigments market and to enhance our product offering to customers,” said Daria Long, Gelest vice president and general manager, Personal Care. “We’ve seen a resurgence in pink and violet eyeshadows, so we added these new ultramarines to help cosmetics formulators respond to the increased demand.” Long added that given mask-wearing due to Covid-19, people are focusing on their eyes and looking for non-traditional makeup options. The new ultramarines help make unconventional looks possible. Gelest selected three hydrophobic surface treatments that deliver the most benefit in eye makeup, where ultramarine pigments see the most use. The ultramarines are available with the Trimethylsiloxysilicate (SR), Stearyl Triethoxysilane (SS) and Triethoxycaprylylsilane (TC) surface treatments. “We recommend the SR treatment for mascaras, eyeliners and especially for powders to prevent sebum breakthrough and decrease creasing on eyelids,” said Long. “The SR treatment contains a film former that increases water resistance and improves skin adhesion — leading to better wear over time.” Long suggests the SS treatment for improved powder feel, longer wear and increased hydrophobicity; and the TC treatment for its economic and hydrophobic attributes. Ultramarine pigments can also be used for color correcting off-white skincare, up to 0.10 percent in a formulation. These colorants are more cost-effective than organic pigments and meet the requirements for vegan, dye-free and lake-free formulations. In addition, Ultramarine Pink is the only UV and heat-stable “red” pigment permitted around eyes.
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